The Fig Tree Health Group launches their new website.

The Fig Tree Health Group is an alternative health organization created by Dr. Sebi & Maã which offers nutritional and health consulting, as well as Natural Vegetation Cell Food.

The Fig Tree Health Group / Health
Art Direction / Packaging / Branding

• Served as art director during design and development of new website

• Created cohesive brand guidelines to be implemented across printed materials, email marketing campaigns, and The Fig Tree site

• Redesigned packaging for products in their Electric Cell Food line

• Designed email templates for client marketing campaigns and client contacts

In October of 2020, The Fig Tree approached us to serve as creative director during design and launch of their website. As art director, I consulted on creative aspects of the website such as color palettes, fonts, and content placement on the site. Throughout the design process, we corresponded with web designer Digitech Austin to plan, organize, and create any content needed.

While working on the site, we came to the conclusion that The Fig Tree’s product packaging should be updated to be cohesive with the site’s modern look. One of our main challenges while designing the new product labels was maintaining brand recognization during the transition. The company has a unique 45+ year history, and has built a loyal clientele. We wanted to leave no questions as to the authenticity of the products after the reveal and implementation of the line’s new look. Extra care was taken to list and explore all elements of previous labels before settling on a uniform layout and design. We then spent two weeks applying the new look to each product, making small changes such as color and type to create 16 uniform, but very distinct labels.

After Digitech finished developing The Fig Tree website, I stayed on as art director, helping to prepare for launch by designing email marketing campaigns, print materials, and digital ads cohesive with the company’s new look.