Pretty Pups Petcare expands mobile grooming service in Howard and Baltimore counties.

Pretty Pups Petcare is a mobile pet grooming salon and spa based in Howard County, Maryland. Pretty Pups needed a visual identity for their company as they started business.

Pretty Pups Petcare / Pet Grooming
Branding / Art Direction

• Implemented cohesive brand guidelines across all Pretty Pups touchpoints and marketing materials.

• Expanded grooming service area in Howard and Baltimore counties.

• Successful marketing campaigns for new products and services added.

Pretty Pups owner Emily contacted us after receiving a recommendation. She was transitioning from working at a larger grooming company to building her own clientele and starting her own business. We spoke about Emily’s values as a groomer, as well as the values she wanted Pretty Pups to reflect as a business in the future.

Comfort, Pet Safety, Professionalism, and Friendliness were top priorities as these were sometimes missing in grooming experiences with larger companies that often prioritize customer quantity over customer relationships. After learning more about Pretty Pups’ business goals, NRTHSTR™ created a logo, identity system, and brand guide suitable for use on initial marketing materials such as business cards, flyers, coupons, and letterheads.

Over time, we have used these visual guidelines to reinforce Pretty Pups’ brand across multiple touchpoints. The guidelines have been used in marketing campaigns to announce expansions to Pretty Pups’ service area in Howard and Baltimore county, as well as additions to their product and service lists.

As the business has grown, the brand has needed to live in a growing number of places. Internal documents, employee uniforms, digital advertisements, decals, custom shaped brochures, magnets, and vehicle wraps have been created while maintaining Pretty Pups’ now distinct visual identity using these brand guidelines.