ChristChurch & Ministries Updates Branding and Digital Presence to Boost Engagement.
ChristChurch & Ministries is a non-denominational church located in Baltimore County. The church sought to update its visual identity and marketing materials across both online and print platforms to increase weekly attendance and engagement.
Branding / Logo Design / Web Design / Marketing
• Redesigned logo, typography, and color palette for cohesive branding.
• Developed and designed new marketing materials including business cards, welcome brochures, and branding bookmarks.
• Redesigned church website to reflect updated branding and improve user experience.
This project was completed in three phases. Phase 1 focused on branding, which involved redesigning the logo to modernize its appearance while retaining key elements: a globe, crown, and cross. Additionally, we established a new color palette and typographic system to be used consistently across all future marketing materials.
In Phase 2, we shifted to the creation of various marketing materials, including new business cards for founding pastor Dr. Melvin Jackson, welcome brochures for new members, and a branded bookmark. These materials were designed to introduce the church’s updated look and provide cohesive information for visitors and members.
Phase 3 involved redesigning the church’s website to reflect the updated branding. The new site featured a section dedicated to showcasing their latest sermon, along with an archive of past services. We also ensured the content online mirrored the new member brochures, including church background information, an introduction to Dr. Melvin Jackson, service times, and a calendar highlighting upcoming and past events across the church’s ministries.
After the website launch, I continued work by providing ongoing web maintenance and creating tutorial videos to help members manage content. These tutorials empowered church staff to perform updates such as editing text, images, events, and marketing pop-ups independently.
